I've been following this current phenomenon of using more mature women in advertising campaigns for fashion brands and beauty products. I wonder if you've noticed any of these?
And I love this ad featuring Helen Mirren, 69, for L'Oreal: (well, who doesn't love Helen Mirren?)
These are not isolated instances, either. Jessica Lange, 64, is the model for Marc Jacobs new line of cosmetics, and the 60's model Twiggy, now 65, is the current face of L'Oreal Professional hair products. I know these companies aren't doing this because they believe it is time to stop ageism. They know the demographic that spends the most money on their products. But whatever the reason, I am SO happy to see this trend. And we can hope that it is not just a fleeting moment, like most fashion trends, but is the beginning of a shift in how society views "older" women. I also think it may change the way many older women see themselves.
Just to cap it off, I found this quote from designer Tom Ford:
Connie is a knitter and gardener in love with life on a small ranch in rural Mexico.